When a walkthrough video is better than a sales video
Most businesses default to a sales video when they need video content.
But many problems are not sales problems…they are understanding problems.
If people already want what you offer, but don’t quite understand how it works, a walkthrough video is often the better tool.
Sales videos persuade. Walkthrough videos clarify.
A sales video is designed to:
build excitement
highlight benefits
encourage a decision
A walkthrough video is designed to:
explain a product, system, or process
remove uncertainty
help someone use or trust what they’ve already chosen
If your audience is already interested but asking lots of questions, clarity will outperform persuasion.
When a walkthrough video makes more sense
A walkthrough video is usually the right choice when:
your product or service has steps, setup, or logic to understand
customers or staff ask the same questions repeatedly
confusion is slowing onboarding, sales, or adoption
trust comes from transparency, not hype
In these cases, trying to “sell harder” can actually create friction.
Walkthroughs reduce effort for everyone
A clear walkthrough video:
saves time answering the same questions
reduces misunderstandings
sets expectations early
supports sales, training, and support teams at the same time
Instead of convincing someone to buy, you are helping them feel confident.
The result
When people understand how something works:
sales conversations are shorter
onboarding is smoother
support requests drop
trust increases naturally
A walkthrough video does not replace a sales video — it complements it.
But when clarity is the main issue, a walkthrough often does the heavier lifting.